CEO & President
Serge Matta served as President of GroundTruth, the leading global location targeting platform. In that capacity, he led the global sales and marketing organization. During this tenure, he was instrumental in helping GroundTruth with a couple of key initiatives including 1) It’s acquisition of WeatherBug 2) Creation of GroundTruth’s self-serve platform business which saw triple digit growth over a two-year span and 3) Dentsu Japan becoming an investor and exclusive partner.
Prior to GroundTruth, Serge served as comScore’s Chief Executive Officer. During his tenure at comScore, he focused on developing comScore’s global product and business strategy, enhancing client relationships and partnerships, and leading comScore’s global employee base. Serge was with comScore since shortly after its inception in 1999. He served as President of comScore from June 2013 until March 2014, when he was appointed as CEO. Previously, he served as President of Commercial Solutions, leading comScore’s commercial team. Prior to that role, he oversaw comScore’s global telecom and mobile practice as President of comScore Mobile Solutions. He was instrumental in the expansion of comScore’s telecom solutions globally, including the development and growth of comScore’s syndicated and custom mobile measurement products for in-depth consumer insights. He began his comScore career in product management where he acquired and maintained a deep understanding of comScore products and technologies. Prior to comScore, Serge was with MicroStrategy a Business Intelligence firm.
Mr. Matta is frequently invited to serve as a guest speaker, and frequently participates on panels at a variety of industry events including CES, Cannes Lions, AdWeek, etc.. He also serves on several advisory boards including the Washington Redskins Charitable Foundation. He holds an MBA from American University and is fluent in English, French and Arabic.
Executive Chairman & Founder
Mike has spent more than twenty years building digital media, technology, and data analytics companies as an entrepreneur, operator, and venture capitalist. He is currently the Executive Chairman of ICX Media. Mike founded ICX Media in 2015 and served as the Company’s first CEO from 2015 to 2019.
Prior to founding ICX Media, Mike was the CFO & Executive Vice President at Millennial Media, a leading mobile advertising platform company. He helped launch Millennial Media as a venture capitalist and later joined the company to lead its successful growth phase and IPO (NYSE: MM). At Millennial, Mike led global finance, strategy, corporate development, business development, legal, HR and corporate operations. Prior to Millennial Media, Mike was a venture capitalist at Columbia Capital where he led numerous digital media, software, communications and data/investments and assisted in the launching of several companies out of the fund. His investment portfolio at Columbia Capital included media technology and data companies such as Vubiquity, Webs (acquired by Vistaprint), SGN (acquired by MindJolt) and Millennial Media (NYSE: MM; acquired by AOL/Verizon). Earlier in his career, Mike held various operating roles in early and growth stage technology businesses and was a corporate attorney representing venture funds and early and growth stage companies across the country.
Mike is currently a Partner with ABS Capital Partners, a leading growth equity fund, where he focuses on investments in technology and data businesses across digital media, eCommerce and marketing, FinTech, education, human capital management and cyber security. He’s actively involved in the venture and startup communities in Washington, DC, New York, San Francisco and Los Angeles as an investor, mentor and advisor. Mike graduated from University of Virginia and the University of Virginia School of Law and currently sits on multiple boards associated with the University of Virginia College of Arts and Sciences Foundation. Mike lives in McLean, Virginia with his wife and two children.
Chief Technology Officer
Daniel Jolicoeur is proud to have been employee number one at ICX Media. As CTO, he leads a world-class technology team to pioneer next-generation video data science and artificial intelligence.
At ICX Media, Daniel has been involved in making critical decisions since the team’s inception. Daniel is a creator at heart and believes that engineering is just another kind of creative process. He is enthusiastic about building a platform that helps people tell their story and helps people find an audience for their voice.
Prior to ICX Media, Daniel was a labs team member at Millennial Media, a leading mobile advertising platform company, and Technical Lead at Vital Labs, a healthcare platform for patients and clinical care professionals. Working in R&D and on small, early-stage startup teams pushed him outside of his comfort zone and made him an adaptable leader who can learn and grow quickly alongside his team.
After stumbling into some programming work at a former job, Daniel realized that it was his passion and returned to UMBC to start from scratch on a Computer Science Degree. His dedication to and enthusiasm for the work is apparent… he even once famously debugged a critical production issue with a glass of champagne in hand during an IPO party.
When he’s not putting out technical fires, Daniel enjoys running, sailing, playing guitar and hanging out with his wife and two border collies.
Chief Product Officer
Alex Mitchell is an experienced product and technology leader passionate about building and scaling powerful web and mobile products that make a significant impact
Prior to ICX Media, Alex was Director of Product at Upside Travel, a technology company targeting the $150B in annual unmanaged business travel spend. Upside Travel was started in 2016 by several of the founders of Priceline. While at Upside, Alex managed the core eCommerce flow and inventory and platform teams, helping triple conversion rate from launch in January 2017. Additionally, he helped build partnerships with Uber, Southwest, The Wall Street Journal, Starbucks, LoungeBuddy, and iPass to deliver value and functionality to Upside customers.
Before joining Upside, Alex spent four years at Vistaprint Digital, managing the Websites Product and Identity Product Family for Vistaprint, representing three development teams across three locations. Previously at Vistaprint, he managed the Vistaprint Social Media Management product and Pagemodo brand, including iOS and Android apps. Earlier, Alex was heavily involved in analytics as the Lead Analyst for Webs (a Vistaprint Company) and JPMorgan Chase as an Assistant VP in Marketing Analytics.
Alex graduated from the University of Michigan with a BBA focusing on Finance. Later, Alex earned his MBA from George Washington University with a focus in Entrepreneurship.
Chief Data Scientist
Dr. Rebecca Bilbro is a data scientist, Python and Go programmer, teacher, speaker, and author in Washington, DC. She specializes in building tailored, high-impact data products that leverage natural language processing and machine learning. She is the author of Applied Text Analysis with Python (O'Reilly), and Adjunct Faculty in Georgetown University's Data Science program. An active contributor to the open source software community, Rebecca enjoys collaborating with other developers on inclusive projects like Scikit-Yellowbrick - a pure Python visualization package for machine learning that supports transparency and diagnostics throughout the predictive workflow. In her spare time, she can often be found either outdoors riding bikes with her family or inside practicing the ukulele. Rebecca earned her doctorate from the University of Illinois, Urbana-Champaign, where her research centered on communication and visualization in engineering.
SVP Business Development & Operations
Head of Engineering
Since graduating from the University of Virginia with a BS in Computer Science, Elena Hearty has spent over fifteen years of her career in the ad tech industry providing solutions that range from mobile app SDKs to distributed systems running in the cloud. This experience left her with a fascination for what makes audiences tick, so in 2017 she left her position as a Principal Architect at Oath to pursue this interest full-time at ICX Media. There, she puts her varied expertise to good use as head of the engineering department, but you can still catch her coding from time to time.
When Elena isn’t sitting in front of a computer, she’s busy penning her next novel, hanging out with her husband and kids, or chasing after their dog, Riley.
Head of DevOps
Jon Aumann is the head of DevOps at ICX Media, specializing in building CI/CD solutions to allow the amazing technology team to focus on what they do best; building amazing next-generation video data science and artificial intelligence tools.
At ICX Media, Jon has taken existing developer tools and created a safe and replicable way to deliver code. His focus is on ways to remove the barriers for developers to get started, and make sure they feel confident in what gets delivered to production.
Prior to ICX Media, Jon was a labs team member at Millennial Media, a leading mobile advertising platform company, and a site reliability engineer with Under Armour E-Commerce. These positions allowed Jon to experiment with new technologies, while maintaining a close relationship with development teams to ensure code was delivered with speed and stability.
Jon is active in the Baltimore DevOps community, serving on the organizing committee for DevOpsDays Baltimore. In his spare time, he frequently be found brewing his own beer, biking the NCR trail or out on adventures with his wife and two children.