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  • Writer's pictureOmri Yaniv


By Joey McCord, Founder - January 24, 2018

Using data to improve your YouTube channel

Ever since ICX got its start in 2015, we’ve been driven to help independent video makers build bigger audiences and get smarter about managing and monetizing their creations. Our data team has crunched the numbers on all sorts of video content categories, and one we were particularly intrigued by was the world of Let’s Play videos. For the uninitiated, Let’s Play videos are videos featuring gamers showing off their skills playing games from Minecraft to Cloudberry Kingdom - and usually having a blast doing it.

As the world of Let’s Play videos grows in popularity, Let’s Play video makers want to make sure their creations stand out and achieve high scoring video performance, and we wanted to help them do it. Our data team analyzed every Let’s Play video ever since the beginning of YouTube and what they discovered were five simple tips that Let’s Play video creators can use to expand their audiences and get improved video engagement.

ICX Media’s intelligent data platform helps video creators like Let’s Play video makers optimize their videos, build video audiences, and connect with brands and media firms. So, when we decided to share these Let’s Play tips with video makers, we did what we know best - we tapped the ICX Media creator community to make a video about it!

This fun and engaging animated video provides tips for Let’s Play video creators, offering data-driven advice on things like the best day and time to post and keys for crafting titles and tags that work. These are just a few of the sorts of insights that video creators using our platform - whether they’re beauty vloggers, indie filmmakers or travel gurus - get each day from ICX.

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