SELECTED TO THE 2017 SPROCKIT NAB PROGRAM
By Michael Avon, CEO & Founder - February 22, 2017
As ICX Media rolls out our product and managed service offerings for media companies, brands, and agencies, we are excited to announce that we have been selected to be a member of the 2017 SPROCKIT program. We are honored to be one of the first ten companies invited to participate this year.
SPROCKIT, in partnership with the National Association of Broadcasters (NAB) and the World Series of Startups, is a year-round program that shines the spotlight on industry game-changers through two channels: 1.) the NAB Show, the world’s largest and most important media and entertainment event; and 2.) SPROCKIT Sync, an exclusive series of private forums for media company executives and entrepreneurs to discuss new technologies and businesses that will advance the industry.
SPROCKIT’s corporate members include leading media companies, such as Fox Networks Group, Cox Media Group, Hearst Television, Verizon Digital Media Services, TEGNA Inc., HCL Technologies, and Univision Communications Inc.
As part of the SPROCKIT program, the ICX Media team will be presenting our solutions for media companies and brands at the NAB show in Las Vegas in late April. Our platform and managed service offerings for media companies, brands, and agencies enable our clients to more efficiently and effectively produce, market, and distribute large volumes of high-quality, low cost digital video content produced by the thousands of talented video creators and producers using the ICX Media creator platform.
The solutions we provide for media companies and brands also deliver market-leading analytics and data science capabilities. This enables our clients to make more effective content production, marketing, and distribution decisions to optimize ROI as they continue to scale their digital video capabilities.
THE FIRST 2017 SYNC SESSION
A couple of weeks ago, I was privileged to attend the first SPROCKIT Sync session of 2017 in Los Angeles and found the day to be engaging and thought-provoking. I participated in a series of discussions with leading media executives to identify new opportunities to leverage big data, machine learning, and analytics to drive their businesses forward as they adapt to a market driven by digital video and OTT delivery of content. This is, of course, right up our alley at ICX Media.
We believe our technology platform and solutions are the right answer for many leading media companies and brands interested in bringing a more analytical “Moneyball” approach to digital video content production, marketing, and distribution.
SEE YOU IN LAS VEGAS
Be on the lookout for additional news about our platform as we continue to release more features and functionality in the coming months. The NAB show in April is quickly approaching and we’re actively building something that we can’t wait to present in Las Vegas.
We are very excited to partner with SPROCKIT and the NAB as we continue to grow ICX Media into the leading digital video management and data analytics platform for media companies, brands, agencies, and digital video creators.