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Notes from the Front(end): Content and Audiences are King

Updated: Jul 26

By Alex Mitchell, CPO - May 11, 2019 Content (and Audiences) Are King


Another day, another story about how much money Netflix (or another of the over 100 streaming networks) is spending on their original or licensed content.  Content is king. But why? Because Content means Audience and the right audience means the ability to monetize effectively.


Here is a (small) sample of what has gone live since I last wrote and, as always, there is much more coming very soon!


Major Updates:

1. Content Recommendations

  • What content should I be producing more of to reach my target audience?

  • What am I producing too much of?

  • What content opportunities am I missing out on?  

Answers to these questions are now only a few clicks away with ICX. We’ll analyze your content, compare with our real-time knowledge of the video landscape, and provide you an easy to follow, data-driven gameplan for content production success.



2. Content Landscape

  • Easily visualize how your content has performed by topic over the last 30, 60, or 90 days.

  • At a glance, see where you should be producing more and where you should be producing less.  It’s easier than ever to optimize your content strategy.


3. Trends by Subtopics

  • ICX now helps you quickly explore emerging real-time content trends in your subtopic or for your target audience segment.

  • Compare content trends by density (% of videos), growth rate, average engagement or views per video to find the perfect emerging trends to develop content for.



4. New Audience-Focused Layout 

  • We’ve updated the layout of our product to focus on Audiences, Content, and Creators.  

  • It’s easier than ever to learn about the size and interests of your target audience segments, the content they’re consuming (and what you should be producing), and the creators and brands they’re engaging with.

5. Creator Search Audience Data

  • For many creators (example below for Saffron Barker), you’ll now see several key audience statistics to help you find the perfect creator.  We’ve added Age, Gender, and Ethnicity breakdowns, Audience Interests, and Sentiments

  • If you find a creator that you’d like this data for (and we don’t have it already), simply click “Request Audience Information” and we’ll add it within a day!




I hope you enjoyed hearing about (just a few of) the things we’re working on these days at ICX.  


We promise we’ll keep the updates coming your way if you keep the feedback coming our way!

  • What do you love about the ICX product?  

  • What should we make easier, better, faster?

  • We thrive on customer feedback, and it is a serious contributor to deciding what we build next.

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