NOTES FROM THE FRONT (END) 3.20
By Alex Mitchell, CPO - March 20, 2019
Spring has sprung
I’m not sure how the weather is in your neck of the woods, but we’re going on several consecutive days of 70+ degree sunny weather here in DC. Somehow, our velocity has not suffered (yet!). Here is a (small) sample of what has gone live since I last wrote and, as always, there is much more coming very soon!
Major Updates:
1. Discover - Audience Intelligence (Enterprise Feature)
Scaling: Each and every day now, we’re deeply analyzing over 100 new brands, media companies, and the biggest creators in the world to understand every nuance of their audience.
By the end of the month, we’ll have close to 3,000 available, real-time reports through our Discover feature, with plenty of room and solid plans to continue scaling our database here.
Log in each day to see the new reports we’ve added!
2. Creator Search (Enterprise Feature)
We’re now up to more than 10MM creators available in creator search across YouTube, Instagram, Facebook, and Vimeo. It feels like just yesterday we were only at 1MM! We’ve worked hard on our data pipelines and continue to add new creators and keep them up to date. Check out Creator Search and let us know what you think.
Request Audience Analysis for Any Creators: Want to deeply analyze a creator before you work with them? Click “Request Audience Report” on any creator/influencer and we’ll add a detailed report on their audience into Discover for you in <24 hours. No more need to guess about the audience of a creator/influencer or put your faith in the metrics they provide you! Trust but verify.
See Topic Reports on Creator Profile Pages: While you’re on that Creator Profile page, check out the “Related Audience Report” section. Here, you’ll find recent analyses on topics relevant to the creator’s content area. For example, if you’re looking at a Beauty influencer and you want to dig deeper into audiences interested in Beauty, Health or Fashion topics, you can simply click through from the Creator Profile to learn more!
3. Video Recommendations
Our engineers really outdid themselves with this feature. It’s not only a huge upgrade from our previous edition, but they’ve unlocked new functionality and made it look beautiful to boot!
Batch Recommendations: For those of you who post a LOT of content, you’ll love this. You can now see all of ICX Media’s tag recommendations for all of your videos in one place, choose which recommendations to accept, change, or remove and then apply all of those changes instantly to YouTube with just one click. There is no limit for how many videos you can update and optimize simultaneously.
Track Your Progress: As you optimize the tags, categories, description lengths, and other aspects of your videos, you’ll see the new progress tracker at the top of the page reflect your optimization status. How quickly can you get to 100% optimized? Hopefully, with these updates, it won’t take long at all.
4. Dashboard Upgrades
As we’ve added many of these new features to ICX Media, we’ve been updating your dashboard along the way too. Check out new sections for Recommendations, Creators (Enterprise Only) and Discover Reports (Enterprise Only). These sections are customized for each use and should make the dashboard your first stop for understanding your current performance and what to do next.
I hope you enjoyed hearing about (just a few of) the things we’re working on these days at ICX Media.
We promise we’ll keep the updates coming your way if you keep the feedback coming our way!
What do you love about the ICX Media product?
What should we make easier, better, faster?
We thrive on customer feedback, and it is a serious contributor to deciding what we build next.