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  • Writer's pictureOmri Yaniv


By Alex Mitchell, CPO - January 09, 2019

Happy New Year from the Product and Engineering team at ICX Media!

The last time I wrote, our team had just released our updated dashboard, a light and fresh design, and two major new features: Explore + Campaigns.  

Most teams would sit back and admire their work, but not the ICX Media engineering team!  They’ve been pushing harder than ever to improve the features we’ve shipped and added extra functionality for you.

With that, let’s check out a few of the bigger updates that have shipped since my last post.

Major Updates:

1. Discover - Audience Intelligence (Enterprise Feature)

  • Search: Search over 400 500 Audience Intelligence Reports quickly and easily by name, category, or topic

  • Demographic Search: Have a particular demographic or audience in mind? Enter those details (gender, topic interests, and more) to find brands, topics, and creators that have a strong affinity with that specific target.

2. Audience Demographics Dashboard Card

  • Understand: See your gender breakdown, age distribution, and domestic/international location density of your audience.

  • Cross-Platform: Easily compare your audience demographics (age, location, gender, and more) between YouTube and Facebook

  • Competitive Analysis: Quickly transition from analyzing your own audience to the Discover feature to understand the audience of competitors (Enterprise only) 

3. Export Data Dashboard to PDF and Email Reports

  • Generate Report: Export a PDF report of any view of your dashboard with one click. Simply select the platforms, channels, and timeframe, then click “Export” to generate a shareable insights-packed PDF

  • Emailed Reports: Create cross-platform, multi-channel reports and schedule them to be delivered daily, weekly, or monthly.  Never miss a significant change in your metrics again! 

4. Recommendations Are Faster Than Ever Before

  • Regardless of the size of your social video presence (even if you have 1,000’s of videos), your ICX Media video recommendations will load in less than 5 seconds

  • This was not an easy technical challenge, but the engineers at ICX Media pulled it off, and you benefit from their hard work!

5. Per-Platform Dashboard Data Comparison

  • If you have multiple platforms selected on your dashboard, simply hover over the metric cards to see how your data breaks down by platform

  • See how your engagement rate varies between YouTube and Facebook, measure follower growth across all platforms instantly, and much much more!

I hope you enjoyed hearing about (just a few of) the things we’re working on these days at ICX Media.  

We promise we’ll keep the updates coming your way if you keep the feedback coming our way!

  • What do you love about the ICX Media product?  

  • What should we make easier, better, faster?

  • We thrive on customer feedback, and it is a serious contributor to deciding what we build next.

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