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  • Writer's pictureOmri Yaniv

Exploring Trends: Tati Westbrook

By ICX Media - August 08, 2019

Out of the 2027 trends ICX Media collected this summer, Tati Westbrook was one of the top trends in the howto & style category.

Tati Westbrook is an American YouTube influencer who creates makeup and style videos. She shot to the top of Google search results over the past few months after she became embroiled in a dispute with another famous YouTube makeup influencer James Charles. 

Ranked 88th overall with an ICX trend score of 35.4, Tati Westbrook is a stable trend that generated 7M views, 61961 comments and 374K likes on average. Using these values ICX Media has conducted an engagement rate of 6.1%, making Tati Westbrook a highly engaging trend with a mostly female audience. Making up 3.91% of all howto & style content, Tati Westbrook is a undersaturated trend, which may make it a good topic to make content about. Below is a graphic on how the trend compares to others in its category.

ICX Media extracts keyphrases found within the text of video descriptions, titles, and comments by looking for specific part-of-speech patterns. By analyzing those phrases ICX determines a keyphrase’s trendiness by giving it a Trend Score. ICX Media uses saturation, engagement and their change over time in order to calculate each trend score. So what makes a good trend?

Newness: Will most people have heard of it already?

ICX Media gathers YouTube data monthly, archiving those statistics to use for comparison. By analyzing performance over a period of time ICX can determine whether a trend is new, stable, rising or falling.

Nicheness: How big is the audience of this topic?

ICX Media directly compares how frequently a trend appears across similar videos on youtube in order to gauge its saturation within a video category.

Liveliness: How engaging is the trend?

ICX Media uses views, comments, and likes to calculate a trend’s engagement score. The higher the score, the more active the viewers are.

In addition to trend analysis, ICX Media can help guide your content in the right direction by providing audience intelligence, content insights, video performance optimization, and deep channel analytics.

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