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  • Writer's pictureOmri Yaniv

Exploring Trends: Rooster Teeth

By ICX Media - August 12, 2019

Out of the 2027 trends ICX Media collected last month, Rooster Teeth was one of the top gaming trends on YouTube.

Rooster Teeth is a "pioneering media and entertainment company responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue." The group is based in Austin, TX and produces animated series, live-action content, podcasts, and video games. 

Ranked 4th overall with an ICX trend score of 47.2, Rooster Teeth is a stable trend that generated 243K views, 593 comments and 10K likes on average. Using these values ICX Media has conducted an engagement rate of 4.2%, making Rooster Teeth a highly engaging trend with a mostly male audience. Making up 11.48% of all of the tagged gaming category content we collected this month, we believe Rooster Teeth is an oversaturated trend, which may make it an unfit topic to make content about. Below is a graphic on how the trend compares to others in its category.

ICX Media extracts keyphrases found within the text of video descriptions, titles, and comments by looking for specific part-of-speech patterns. By analyzing those phrases ICX determines a keyphrase’s trendiness by giving it a Trend Score. ICX Media uses saturation, engagement and their change over time in order to calculate each trend score. So what makes a good trend?

Newness: Will most people have heard of it already?

ICX Media gathers YouTube data monthly, archiving those statistics to use for comparison. By analyzing performance over a period of time ICX can determine whether a trend is new, stable, rising or falling.

Nicheness: How big is the audience of this topic?

ICX Media directly compares how frequently a trend appears across similar videos on youtube in order to gauge its saturation within a video category.

Liveliness: How engaging is the trend?

ICX Media uses views, comments, and likes to calculate a trend’s engagement score. The higher the score, the more active the viewers are.

In addition to trend analysis, ICX Media can help guide your content in the right direction by providing audience intelligence, content insights, video performance optimization, and deep channel analytics.

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