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  • Writer's pictureOmri Yaniv

Exploring Trends: Faze Clan

By ICX Media - August 09, 2019

Out of the 2027 trends ICX Media collected last month, Faze Clan was one of the top gaming trends on YouTube.

Faze Clan is an American pro eSports team. The group specializes in Call of Duty, but also participates in tournaments for other popular games like Counter Strike, Rainbow Six Siege, and FIFA. Faze Clan, as a trend, may refer to team game play as well as individual team members who stream their activity across social platforms like YouTube and Twitch.

Ranked 162th overall with an ICX trend score of 32.1, Faze Clan is a rising trend that generated 2M views, 3605 comments and 39K likes on average. Using these values ICX Media has conducted an engagement rate of 2.6%, making Faze Clan a somewhat engaging trend with a mostly male audience. Making up 3.4% of all gaming content, Faze Clan is a undersaturated trend, which may make it a good topic to make content about. Below is a graphic on how the trend compares to others in its category.

ICX Media extracts keyphrases found within the text of video descriptions, titles, and comments by looking for specific part-of-speech patterns. By analyzing those phrases ICX determines a keyphrase’s trendiness by giving it a Trend Score. ICX Media uses saturation, engagement and their change over time in order to calculate each trend score. So what makes a good trend?

Newness: Will most people have heard of it already?

ICX Media gathers YouTube data monthly, archiving those statistics to use for comparison. By analyzing performance over a period of time ICX can determine whether a trend is new, stable, rising or falling.

Nicheness: How big is the audience of this topic?

ICX Media directly compares how frequently a trend appears across similar videos on youtube in order to gauge its saturation within a video category.

Liveliness: How engaging is the trend?

ICX Media uses views, comments, and likes to calculate a trend’s engagement score. The higher the score, the more active the viewers are.

In addition to trend analysis, ICX Media can help guide your content in the right direction by providing audience intelligence, content insights, video performance optimization, and deep channel analytics.

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