Media consumption patterns have shifted dramatically in the past several years and forecasts suggest these changes will only accelerate. Valuable Millennial and Gen Z audiences desire on-demand, untethered viewing experiences at any time, in any place, and on any device.
The historic boundaries that have long separated media creation from media distribution are collapsing. Scores of new entrants have launched direct-to-consumer streaming services and nearly every traditional M&E company is racing to adapt. The battle for consumer attention is fierce.
ICX Media provides unique value to media companies that operate streaming services – enabling clients to better understand how consumers interact and engage with their video content in order to produce more effective audience acquisition and retention strategies as well as more informed content programming, licensing, and packaging decisions.
Build distinct audience personas by interests, demographics, and consumption behaviors
Define a target audience based on attributes like Gender, Age, Ethnicity, Interests, and Location.
We then search through our pool of 10M+ creators to surface those who reach audiences similar to the target audience.
Find out how ICX Media can unlock your audience data and put it to work. Our custom data science can help you understand how consumers interact and engage with your video content in order to produce more effective audience acquisition and retention strategies as well as more informed content programming, licensing, and packaging decisions.
To learn more, get in touch.