THE LANDSCAPE IS CHANGING

Media consumption patterns have shifted dramatically in the past several years and forecasts suggest these changes will only accelerate. Valuable Millennial and Gen Z audiences desire on-demand, untethered viewing experiences at any time, in any place, and on any device.

StreAMIng SErviCES ABOUND

The historic boundaries that have long separated media creation from media distribution are collapsing. Scores of new entrants have launched direct-to-consumer streaming services and nearly every traditional M&E company is racing to adapt. The battle for consumer attention is fierce.

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ICX MEDIA CAN DRIVE REVENUE FOR STREAMING SERVICES

ICX Media provides unique value to media companies that operate streaming services – enabling clients to better understand how consumers interact and engage with their video content in order to produce more effective audience acquisition and retention strategies as well as more informed content programming, licensing, and packaging decisions.

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CUSTOM AUDIENCE INTELLIGENCE FOR STREAMING SERVICES

Ability to integrate and analyze a media company’s 1st-party streaming service data; ICX brings its data science and analytics to you.

Proprietary science and method to reveal how specific segments of subscribers and viewers engage with specific types of video content.

Content performance analysis and measurement against desired goals. Which content performs best for which audiences and why?

Subscriber performance analysis and measurement against desired goals. Which audiences are most engaged and which are predicted to be higher risk for churn?

Overlaid consumer audience insights. Where can I find a look-a-like audience that resembles the engaged subscribers on my SVOD service? How can I use audience insights data to better inform the ad sales efforts for my AVOD service?

Audience Segmentation

Who is engaging with your content, and what do they want to watch?

AUDIENCE SEGMENTATION

 

Build distinct audience personas by interests, demographics, and consumption behaviors

Detailed Content Performance

What content is resonating and why?

  • Identify high or low performing content with a given audience segment at a nuanced topical level.
  • Multiple performance metrics including views, engagement, conversion, and watch percentage.
  • Understand an audience’s sentiment toward different topics.
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Trending Content

What content topics will become more important to your audience?

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  • Surfacing trending content for an audience segment or within a topic.
  • Trending content may include:
    • Themes
    • Events
    • Products
    • People
  • Predicting direction + level of growth for each content trends

Creator Sourcing & Distribution

Which talent can help produce or amplify your content?

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Define a target audience based on attributes like Gender, Age, Ethnicity, Interests, and Location.

We then search through our pool of 10M+ creators to surface those who reach audiences similar to the target audience.

ICX MEDIA HELPS GLOBAL STREAMING SERVICE ANALYZE DATA FOR BETTER USER RETENTION

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A GLOBAL STREAMING SERVICE NEEDS TO:

  • Better understand the consumers subscribing to their service.
  • Make better informed decisions about content production based on deep understanding of audience interests.
  • Improve user retention rates and decrease churn.
  • More effectively measure the success of their content decisions and current user engagement.

ICX MEDIA PROVIDES THE GLOBAL STREAMING SERVICE WITH:

  • Custom data-science-as-a-service using first and third party audience data.
  • Audience intelligence, including demographics and sentiment, for the client’s user base.
  • Content recommendations based on audience interest profiles and demographics to make better content production, acquisition, and packaging decisions.
  • Increased consumer acquisition and retention rates for specific target audiences.
  • Real measurement and analytics geared toward continual improvement and audience understanding over time.

ICX MEDIA HELPS NATIONAL MEDIA & ENTERTAINMENT COMPANY LEVERAGE SOCIAL VIDEO FOR USER ACQUISITION

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A NATIONAL MEDIA & ENTERTAINMENT COMPANY NEEDS TO:

  • Optimize their social marketing strategies to drive subscribers and reduce churn.
  • Use streaming video on social channels to drive traffic to O&O properties.
  • Drive new subscribers and viewers through social video.
  • More effectively measure the impact their social video practice has on user acquisition.

ICX MEDIA PROVIDES THE NATIONAL MEDIA & ENTERTAINMENT COMPANY WITH:

  • Audience insights to help the M&E company better understand audience interests and drive attention with more engaging content.
  • Trending topic intelligence to help the M&E company create more compelling trailers and other digital video marketing around their content.
  • Content recommendations for optimizing video trailers on social and digital.
  • Meaningful measurement and analytics to understand how their content decisions are impacting user acquisition.
  • Increased user acquisition from social video conversion.

ICX MEDIA HELPS TRADITIONAL BROADCASTER UNLOCK DIGITAL-FIRST AUDIENCES IN LOCAL MARKETS

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AN ESTABLISHED BROADCAST MEDIA COMPANY NEEDS TO:

  • Understand the interests and digital habits of younger audiences to better connect.
  • Identify topics important to audiences in different local markets.
  • Connect with local digital tastemakers to create and/or amplify content on local interest topics.
  • Attract local advertisers with modern sponsored content opportunities

ICX MEDIA PROVIDES THE TRADITIONAL BROADCAST MEDIA COMPANY WITH:

  • Hyperlocal audience insights including interests, tastes, and sentiment for their various markets.
  • AI-powered creator search and discovery surfacing local creators ranging from Pro video producers to micro-influencers.
  • Ability to manage distribution of video content across social and digital channels in various markets.
  • Single dashboard access to cross-platform, real-time analytics for various markets.
  • Understanding of how their content benchmarks against sector peers across markets

ICX MEDIA HELPS SPORTS & ENTERTAINMENT ORGANIZATION DRIVE FAN ENGAGEMENT IN-MARKET

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A SPORTS AND ENTERTAINMENT ORGANIZATION NEEDS TO:

  • Reach and engage targeted fan bases in various team markets with compelling video content.
  • Create social content designed to drive ticket sales to events.
  • Understand how audience demographics vary in different markets and where audience interests may overlap with brand sponsors.
  • Identify and connect with local ‘super fans’ with strong social footprints

THE ICX MEDIA PLATFORM PROVIDES THE SPORTS AND ENTERTAINMENT ORGANIZATION WITH:

  • Deep video intelligence allowing them to unlock audience interests by topic and specific location.
  • Thorough audience understanding that allows the.
  • Organization to approach potential sponsors with confidence.
  • AI-powered recommendations to customize video content to local fanbases.
  • Influential local content creators for partnerships to bolster fan engagement

Ready to find the next big thing?

Find out how ICX Media can unlock your audience data and put it to work. Our custom data science can help you understand how consumers interact and engage with your video content in order to produce more effective audience acquisition and retention strategies as well as more informed content programming, licensing, and packaging decisions.


To learn more, get in touch.

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