Measurement & Analytics

Predictive measurement for real insights

Cross-platform analytics

ICX helps you measure the performance of video content across your owned-and-operated properties, from your owned social media accounts to your proprietary streaming service.


ICX helps you predict how future audiences and subscribers will behave in the future based on patterns in previous content interactions.

Cross-Platform Analytics

Analytics across your digital video platforms

Owned-and-operated metrics including views and watch time cut by specific audience segments.

Social platform engagement metrics including likes, shares, comments, engagement rate, and ICX impact rate

Audience demographics including location, age, gender, and more.

Download reports or subscribe to them daily, weekly, or monthly.



Forecast the growth of your streaming service and other video channels

Predict which content will perform best for which audiences and why.

Predict which audiences are most engaged and which are a higher risk for churn.