As media consumption patterns continue this dramatic shift, scores of companies have launched streaming services and legacy media and entertainment companies are adapting to this new paradigm. Media companies are removing the middleman and going direct to consumer. And with that direct relationship comes a wealth of first-party data about viewers.
As Media and Entertainment companies strive to better understand how consumers interact and engage with video content, the data generated from viewership becomes invaluable. ICX Media believes that unlocking meaningful audience data can inform more effective go-forward decisions on video content creation and distribution for leading-edge media companies.
Additionally, understanding how target consumers interact and engage with video content can help brands inform a superior creative brief for their digital video marketing campaigns.