This might sound like a strange intro coming from a bunch of techies and data nerds. It’s true, no one here is going to be the next Kubrick (but don’t think we haven’t tried). Instead, we are problem solvers. We use creativity to uncover new ways of doing things and to develop powerful solutions no one else has – so that we can help the creators we admire.
Knowledge brings understanding. And that’s why we’re so nuts about data. But we know data on its own is mostly worthless and too often overwhelming. How do we aggregate billions of data points, correlate them, and turn them into meaningful insights people can actually use to make hard decisions? Decisions that will get their story seen, heard, and ultimately understood?
That's where the technology comes in.
Smartphones have put video capability into the hands of everyday people, which means that the next Kubrick could be even harder to discover amidst the noise. It also means that there is an enormous demand for cross-platform video data intelligence. We’re using AI and machine learning to fill that demand faster and more precisely than anyone else. At ICX Media, we envision a day when machine learning and creativity collide in symbiotic harmony. We call this Data Inspired Storytelling.
If you’re a passionate problem solver that believes in the power of data to inspire creativity, then this is the place for you.