THE VIDEO LANDSCAPE IS CHANGING

Media consumption patterns have shifted dramatically in the past several years and forecasts suggest these changes will only accelerate. Studies indicate that millennials and Gen Z consumers spend over half of their video time per day on social networking apps.

BRANDS MUST BECOME ENTERTAINERS

This dramatic shift has necessitated a similar shift in marketing and advertising strategies for consumer-oriented brands. As consumer viewing patterns have moved from offline to online, advertisers have been forced to follow. Competition for attention is higher than ever.

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ICX Media can drive revenue

ICX Media can help you better understand how to target consumers interact and engage with video content to inform a superior creative brief and media plan for marketing campaigns that include digital video content. ICX Media’s audience insights are powered by proprietary machine learning capabilities and trained with billions of data points from the world’s biggest and fastest-moving streaming video datasets.

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ICX MEDIA

Enrich your creative brief and media plan

Audience Insights

Understand more about the psychographics of your target audience based on their video viewing habits.

Trending Topics

Understand the content topics that are trending with your target audience to inform creative storylines that will resonate.

Creator Match

Identify the optimal creators and publishers to distribute your video in order to reach your target audience.

Audience Insights

Learn more about your target audience

Audience Intelligence

Demographics

Unlock detailed demographic information for the audience engaged with your brand across digital video.

Sentiment

Understand how your target audience feels about your brand and related content topics.

Interests

Discover what else your target audience is watching and therefore what other topics engage their interest.

Trending Topics

Identify content creation opportunities

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  • Surfacing trending content for an audience segment or within a market sector.
  • Trending content may include:
    • Themes
    • Events
    • Products
    • People
  • Predicting direction + level of growth for each content trends.

Creator Match

Find the right creators for the right audience

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Creator Search

Uncover creators making dynamic video content in areas related to your brand.

Creator Match

ICX automatically surfaces candidate creators with lookalike audiences that match your target audience.

ICX PLATFORM HELPS NATIONAL CONSUMER BRAND SCALE-UP SOCIAL VIDEO PRACTICE

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A consumer brand needs to:

  • Keep up with the constant demand for short-form video content across social networks
  • Develop new forms of video storytelling and authentic, branded entertainment to reach audiences
  • Better understand their youngest/future fans’ interests and how to best reach and engage them
  • Access deep audience insights to inform both video creation/distribution and marketing/branding decisions for new products

ICX Media provides the National Consumer Brand with:

  • Audience insights to inform creative strategy and distribution tactics for new videos
  • AI-powered content recommendations to inspire development of new Brand-owned channels designed to reach target consumers with specific interests
  • Creator search and discovery, for needs ranging from video content creation to campaign amplification
  • Cross-platform social video dashboard benchmarked against industry peers
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Ready or not

Video is the key to the future of social

Just as the technology to create has become more widely available, so too has the means of distribution. Social platforms are now allowing brands and individuals to broadcast their own content. But with the capability comes the expectation, so now is the time for brands to get on board. This guide is designed to help you direct your efforts where they can find the most effective return.

Here are all the reasons that you should steer your team towards video as the centerpiece of this year’s social strategy. Plus the stats you’ll need to convince them.

So, go on. Lead fearlessly you bold marketer!

Download our guide to learn how you can make video the star of your social strategy

Download Ebook

Ready to Discover Your Story?

The competition for compelling video content is tighter than ever. Brands are expected to be entertainers on multiple channels. ICX Media can help you make smart investments with your time and money by providing data-backed confidence in your video creative and distribution decisions.

Talk to our experts