Media consumption patterns have shifted dramatically in the past several years and forecasts suggest these changes will only accelerate. Studies indicate that millennials and Gen Z consumers spend over half of their video time per day on social networking apps.
This dramatic shift has necessitated a similar shift in marketing and advertising strategies for consumer-oriented brands. As consumer viewing patterns have moved from offline to online, advertisers have been forced to follow. Competition for attention is higher than ever.
ICX Media can help you better understand how to target consumers interact and engage with video content to inform a superior creative brief and media plan for marketing campaigns that include digital video content. ICX Media’s audience insights are powered by proprietary machine learning capabilities and trained with billions of data points from the world’s biggest and fastest-moving streaming video datasets.
Just as the technology to create has become more widely available, so too has the means of distribution. Social platforms are now allowing brands and individuals to broadcast their own content. But with the capability comes the expectation, so now is the time for brands to get on board. This guide is designed to help you direct your efforts where they can find the most effective return.
Here are all the reasons that you should steer your team towards video as the centerpiece of this year’s social strategy. Plus the stats you’ll need to convince them.
So, go on. Lead fearlessly you bold marketer!
Download our guide to learn how you can make video the star of your social strategy
The competition for compelling video content is tighter than ever. Brands are expected to be entertainers on multiple channels. ICX Media can help you make smart investments with your time and money by providing data-backed confidence in your video creative and distribution decisions.