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Our data is

the way

Leading film, music, major consumer brands and political advertisers learn, understand and engage the hearts of people in the extreme digital economy




The intelligent way to move massive audiences from “engaged” to “I do”

Using proprietary data science and artificial intelligence, ICX Media has created over 85 Million Rich Profiles™ (and counting) in the United States. Each profile is characterized by demographic, psychographic, sentiment, interest, video preferences/viewing, cultural and other data markers, making building an audience and targeting - a breeze.

Clients can even match a certain subset of our profiles with third parties for advanced analytics and tactical activation pathways.

Rich profies



We mine the unstructured data-verse, connecting over 11 million video creators and over 300 million video consumers across most social platforms. We include the way people comment on videos, as well as their mood and sentiment.


Content Intelligence

Data is organized in a multi-dimensional map, representing media preferences, cultural markers, and audience behaviors leading up to present day. We use sophisticated patent-pending natural language processing (NLP) techniques.


Content Analytics

We utilize AI-driven predictive analytics guided by the combined experience of ICX Media's industry veterans to find patterns pointing to future behaviors and preferences.


Rich Profiles

The result is a set of ready-to-license, highly nuanced Rich Profiles™ of over 85 million adults (and growing) that can be bundled into custom audiences.

From here, the path is short to high performance activation strategies through media buys, data-driven storytelling, and co-branding opportunities.

Imagine being able to build your ideal audience - then craft the content that will resonate with them perfectly

Bundle profiles of people who watch specific shows, movies, specials
Bundle profiles of people who are passionate about specific topics
Bundle profiles according to the influencers, politicians, activists, & celebrities they follow
Bundle profiles based on their major brands & companies of choice
Bundle profiles based on traditional IAB segments
Bundle profiles of fans of local TV and radio audiences

Understand your audience & their media eco-system

Predict which content would work and where

Bundle your own audiences from our Rich Profiles™ 

Craft data-inspired storytelling that moves them

Close the data and activation gaps in four ways

Audience Intelligence
Make sense of the massive data that connects content makers with content consumers
Content Intel & Analytics
Track the performance of your campaign across any digital platform
Don’t bother building and activating your audience without it
Audience Activation
Translate audience intelligence into intelligent action

At Freethink, we're on a mission to move the world, one remarkable story at a time. To do that, we need to understand our audience. ICX Media provides us with a global, real-time, cross-platform view of our audience and performance metrics. We're able to customize so we can track what's most meaningful to our team. We rely on ICX Media to understand what content is...


We are helping marketers, media networks and decision makers

Form intimate connections with their audience of choice.

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