Rich

Profiles

™

The intelligent way to move massive audiences from “engaged” to “I do”

Using proprietary data science and artificial intelligence, ICX has created over 85 Million Rich Profiles™ (and counting) in the United States. Each profile is characterized by demographic, psychographic, sentiment, interest, video preferences/viewing, cultural and other CCPA-compliant data markers, making building an audience and targeting - a breeze.

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Clients can even match a certain subset of our profiles with third parties for advanced analytics and tactical activation pathways.

Data

Mining

We mine the unstructured data-verse, connecting over 11 million video creators and over 300 million video consumers across most social platforms. We include the way people comment on videos, as well as their mood and sentiment.

Content Intelligence

Data is organized in a multi-dimensional map, representing media preferences, cultural markers, and audience behaviors leading up to present day. We use sophisticated patent-pending natural language processing (NLP) techniques.

Content Analytics

We utilize AI-driven predictive analytics guided by the combined experience of ICX's industry veterans to find patterns pointing to future behaviors and preferences.

Rich Profiles™

The result is a set of ready-to-license, highly nuanced Rich Profiles™ of over 85 million adults (and growing) that can be bundled into custom audiences.

From here, the path is short to high performance activation strategies through media buys, data-driven storytelling, and co-branding opportunities.

Imagine being able to build your ideal audience - then craft the content that will resonate with them perfectly

Understand your audience & their media eco-system

Predict which content would work and where

Bundle your own audiences from our Rich Profiles™ 

Craft data-inspired storytelling that moves them

Close the data and activation gaps in four ways

Audience Intelligence

Make sense of the massive data that connects content makers with content consumers

Content Intel & Analytics

Track the performance of your campaign across any digital platform

Rich

Profiles™

Don’t bother building and activating your audience without it

Audience Activation

Translate audience intelligence into intelligent action

We are helping marketers, media networks and decision makers

Form intimate connections with their audience of choice.