The intelligent way to move massive audiences from “engaged” to “I do”
Using proprietary data science and artificial intelligence, ICX has created over 85 Million Rich Profiles™ (and counting) in the United States. Each profile is characterized by demographic, psychographic, sentiment, interest, video preferences/viewing, cultural and other CCPA-compliant data markers, making building an audience and targeting - a breeze.
Clients can even match a certain subset of our profiles with third parties for advanced analytics and tactical activation pathways.
We mine the unstructured data-verse, connecting over 11 million video creators and over 300 million video consumers across most social platforms. We include the way people comment on videos, as well as their mood and sentiment.
Data is organized in a multi-dimensional map, representing media preferences, cultural markers, and audience behaviors leading up to present day. We use sophisticated patent-pending natural language processing (NLP) techniques.
We utilize AI-driven predictive analytics guided by the combined experience of ICX's industry veterans to find patterns pointing to future behaviors and preferences.
The result is a set of ready-to-license, highly nuanced Rich Profiles™ of over 85 million adults (and growing) that can be bundled into custom audiences.